09 Campaign Reward System

Campaign Lifecycle

InteractAI's campaign system connects brands with engaged audiences through blockchain-verified rewards.


Campaign Creation

Brand Workflow

1

Campaign Setup

  • Name and description

  • Target platforms

  • Budget allocation

  • Duration (start/end dates)

  • Reward per engagement

2

Blockchain Deposit

  • Approve token spending

  • Deposit budget + platform fee (10-15%)

  • Campaign created on-chain

  • Campaign ID generated

3

Campaign Launch

  • Campaign goes live

  • Visible to eligible users

  • Engagement tracking begins

  • Real-time analytics

Campaign Types

Engagement Campaigns

  • Likes, comments, shares

  • Verified on-chain

  • Automatic reward calculation

  • Fraud prevention

Content Campaigns

  • User-generated content

  • Brand mentions

  • Hashtag campaigns

  • Creative submissions

Awareness Campaigns

  • Impressions and reach

  • Follower growth

  • Brand visibility

  • Long-term engagement


User Participation

Discovery

Campaign Marketplace

  • Browse available campaigns

  • Filter by platform, budget, category

  • View reward amounts

  • Check eligibility

Matching Algorithm

  • User interests

  • Platform presence

  • Engagement history

  • Geographic location

Engagement Process

1

View Campaign

  • User views campaign details

2

Engage

  • User engages with campaign content (like, comment, share)

3

Platform Verification

  • Platform verifies engagement

4

Off-chain Recording

  • Engagement recorded off-chain

5

Merkle Aggregation

  • Merkle tree aggregation

6

On-chain Verification

  • On-chain verification

7

Claim Rewards

  • User claims rewards (zero gas)

Verification: AI-powered authenticity checks, platform API verification, blockchain recording


Reward Distribution

Merkle Tree System

Efficiency

  • Aggregate thousands of engagements

  • Single Merkle root on-chain

  • Users prove inclusion with path

  • 99.99% gas cost reduction

Process

1

Collect Engagements

  • Platform collects verified engagements

2

Create Merkle Tree

  • Creates Merkle tree (off-chain)

3

Submit Root

  • Submits root to smart contract

4

Generate Proofs

  • Users generate proofs

5

Verify Claims

  • Claims verified against root

6

Distribute Tokens

  • Tokens distributed

Zero-Fee Claims

Platform-Assisted

  • Platform claims on behalf of users

  • Zero gas fees for users

  • Batch processing

  • Same security guarantees

User Experience

  • Click "Claim" → Tokens received (no wallet interaction needed)


Engagement Verification

Multi-Layer Verification

Layer 1: Platform API

  • Direct verification from X, LinkedIn, etc.

  • Real-time engagement data

  • Official metrics

Layer 2: AI Analysis

  • Bot detection

  • Authenticity scoring

  • Pattern recognition

  • Fraud prevention

Layer 3: Blockchain Recording

  • Immutable proof

  • Transparent verification

  • Audit trail

  • Dispute resolution

Fraud Prevention

Detection

  • Bot account identification

  • Fake engagement filtering

  • Pattern analysis

  • Velocity checks

Action

  • Suspicious activity flagged

  • Manual review if needed

  • Account suspension for violations

  • Reward reversal for fraud


Campaign Analytics

Brand Dashboard

Real-Time Metrics

  • Total engagements

  • Engagement types breakdown

  • Geographic distribution

  • Demographic insights

  • Cost per engagement

  • ROI calculation

Performance Tracking

  • Daily engagement trends

  • Platform comparison

  • User quality scores

  • Campaign effectiveness

User Dashboard

Earnings Tracking

  • Total rewards earned

  • Pending claims

  • Claimed rewards

  • Campaign history

  • Engagement performance

Optimization

  • Best-performing campaigns

  • Engagement tips

  • Reward predictions

  • Platform recommendations


Economic Model

Pricing Structure

Campaign Costs

  • Minimum budget: $100 (2,000 IAI at $0.05)

  • Platform fee: 10-15% of budget

  • Reward per engagement: Brand-defined

  • No hidden fees

Example Campaign

  • Budget: $500 (10,000 IAI)

  • Platform fee: $50 (1,000 IAI)

  • Total cost: $550 (11,000 IAI)

  • Available for rewards: $500 (10,000 IAI)

  • At $0.50/engagement: 1,000 engagements

Value Proposition

For Brands

  • 10-20x better cost per verified engagement

  • Transparent metrics

  • Fraud-free engagements

  • Direct audience connection

For Users

  • Earn while engaging

  • Zero gas fees

  • Instant rewards

  • Quality content discovery


Campaign Management

Budget Control

Real-Time Tracking

  • Budget spent

  • Budget remaining

  • Engagement count

  • Average cost per engagement

Adjustments

  • Pause/resume campaigns

  • Extend duration

  • Add budget

  • Modify rewards

Campaign Finalization

End of Campaign

  • Automatic or manual finalization

  • Unused budget returned

  • Platform fee retained

  • Final analytics report

  • Performance summary


Future Enhancements

🔜 Coming Soon

Q3-Q4 2025
  • Advanced targeting (demographics, interests)

  • A/B testing for campaigns

  • Influencer matching

  • Video engagement campaigns

2026+
  • AI-optimized campaigns

  • Predictive analytics

  • Cross-platform campaigns

  • NFT reward integration

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