09 Campaign Reward System

Campaign Lifecycle

InteractAI's campaign system connects brands with engaged audiences through blockchain-verified rewards.

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Campaign Creation

Brand Workflow

1

Campaign Setup

• Name and description

• Target platforms

• Budget allocation

• Duration (start/end dates)

• Reward per engagement

2

Blockchain Deposit

• Approve token spending

• Deposit budget + platform fee (10-15%)

• Campaign created on-chain

• Campaign ID generated

3

Campaign Launch

• Campaign goes live

• Visible to eligible users

• Engagement tracking begins

• Real-time analytics

Campaign Types

Engagement Campaigns

• Likes, comments, shares

• Verified on-chain

• Automatic reward calculation

• Fraud prevention

Content Campaigns

• User-generated content

• Brand mentions

• Hashtag campaigns

• Creative submissions

Awareness Campaigns

• Impressions and reach

• Follower growth

• Brand visibility

• Long-term engagement

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User Participation

Discovery

Campaign Marketplace

• Browse available campaigns

• Filter by platform, budget, category

• View reward amounts

• Check eligibility

Matching Algorithm

• User interests

• Platform presence

• Engagement history

• Geographic location

Engagement Process

1

View Campaign

• User views campaign details

2

Engage

• User engages with campaign content (like, comment, share)

3

Platform Verification

• Platform verifies engagement

4

Off-chain Recording

• Engagement recorded off-chain

5

Merkle Aggregation

• Merkle tree aggregation

6

On-chain Verification

• On-chain verification

7

Claim Rewards

• User claims rewards (zero gas)

Verification: AI-powered authenticity checks, platform API verification, blockchain recording

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Reward Distribution

Merkle Tree System

Efficiency

• Aggregate thousands of engagements

• Single Merkle root on-chain

• Users prove inclusion with path

• 99.99% gas cost reduction

Process

1

Collect Engagements

• Platform collects verified engagements

2

Create Merkle Tree

• Creates Merkle tree (off-chain)

3

Submit Root

• Submits root to smart contract

4

Generate Proofs

• Users generate proofs

5

Verify Claims

• Claims verified against root

6

Distribute Tokens

• Tokens distributed

Zero-Fee Claims

Platform-Assisted

• Platform claims on behalf of users

• Zero gas fees for users

• Batch processing

• Same security guarantees

User Experience

• Click "Claim" → Tokens received (no wallet interaction needed)

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Engagement Verification

Multi-Layer Verification

Layer 1: Platform API

• Direct verification from X, LinkedIn, etc.

• Real-time engagement data

• Official metrics

Layer 2: AI Analysis

• Bot detection

• Authenticity scoring

• Pattern recognition

• Fraud prevention

Layer 3: Blockchain Recording

• Immutable proof

• Transparent verification

• Audit trail

• Dispute resolution

Fraud Prevention

Detection

• Bot account identification

• Fake engagement filtering

• Pattern analysis

• Velocity checks

Action

• Suspicious activity flagged

• Manual review if needed

• Account suspension for violations

• Reward reversal for fraud

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Campaign Analytics

Brand Dashboard

Real-Time Metrics

• Total engagements

• Engagement types breakdown

• Geographic distribution

• Demographic insights

• Cost per engagement

• ROI calculation

Performance Tracking

• Daily engagement trends

• Platform comparison

• User quality scores

• Campaign effectiveness

User Dashboard

Earnings Tracking

• Total rewards earned

• Pending claims

• Claimed rewards

• Campaign history

• Engagement performance

Optimization

• Best-performing campaigns

• Engagement tips

• Reward predictions

• Platform recommendations

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Economic Model

Pricing Structure

Campaign Costs

• Minimum budget: $100 (2,000 IAI at $0.05)

• Platform fee: 10-15% of budget

• Reward per engagement: Brand-defined

• No hidden fees

Example Campaign

• Budget: $500 (10,000 IAI)

• Platform fee: $50 (1,000 IAI)

• Total cost: $550 (11,000 IAI)

• Available for rewards: $500 (10,000 IAI)

• At $0.50/engagement: 1,000 engagements

Value Proposition

For Brands

• 10-20x better cost per verified engagement

• Transparent metrics

• Fraud-free engagements

• Direct audience connection

For Users

• Earn while engaging

• Zero gas fees

• Instant rewards

• Quality content discovery

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Campaign Management

Budget Control

Real-Time Tracking

• Budget spent

• Budget remaining

• Engagement count

• Average cost per engagement

Adjustments

• Pause/resume campaigns

• Extend duration

• Add budget

• Modify rewards

Campaign Finalization

End of Campaign

• Automatic or manual finalization

• Unused budget returned

• Platform fee retained

• Final analytics report

• Performance summary

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Future Enhancements

🔜 Coming Soon

Q3-Q4 2025

• Advanced targeting (demographics, interests)

• A/B testing for campaigns

• Influencer matching

• Video engagement campaigns

2026+

• AI-optimized campaigns

• Predictive analytics

• Cross-platform campaigns

• NFT reward integration